Who is Emily?

Who is Emily?

Marketplace: Opensea
Blockchain: Ethereum
Mint Price: 0.07
Founders: NFTPolina, NFTRAUMA
Discord Security: 3/5 (Excellent)

Project Rating

Design: 9/10
Smart Contract: 5/10
Discord Security: 5/10
Doxxed: 7/10
Overall Score: 6.5/10


Hey all! We’ve got another fine art project to take a look at today. Who is Emily? is an art project featuring fine museum-grade assets. The Who is Emily? NFT project sets out to differentiate itself from other art projects. Presenting an eclectic mix of ideas that deliver a truly unique experience. Who is Emily? Is a collection of 10,000 unique NFT portraits with some added utility soon to be minting onto the Ethereum blockchain.

Let’s dive in!

Who is Behind the Project?

The founders are a Sister & Brother duo known as Polina Alexeeva (NFTPolina) & Pavel Alexeev (NFTRAUMA), plus the mysterious co-founder, Emily. Most of the project’s artwork was created by NFTPolina herself. From an article published about the project and NFTPolina recently, we learn that she is an experienced artist having worked in the art industry for several years – tired of the nature of most cartoon NFTs, that lack character and vision, NFTPolina is here to raise the bar.

NFTPolina – Polina Alexeeva

NFTPolina is an esteemed artist and architectural designer holding various degrees including a Bachelor of Architecture from the Academy of Fine Arts in Vienna & a Master of Architecture from the Southern California Institute of Architecture.
Some of her works have been exhibited at galleries including Hauser & Wirth, A+D Museum in Los Angeles and more. Additionally, Polina has held positions at companies such as Disney, Paramount Pictures and other top companies.
Polina is a well rounded and highly capable individual.

NFTRAUMA – Pavel Alexeev

NFTRAUMA is a self described serial entrepreneur, growth expert, artist and Web3 enthusiast. He holds a Bachelor of Law & Business Administration from IE University. His former accomplishments include: building an eco-friendly ecommerce platform, heading up and opening and curating an Art Gallery in Vienna. Nowadays, in more recent years Pavel has pivoted to working in the crypto and Web3 space full time – with Who is Emily being one of his primary projects!


Nothing is really known about Emily – a rather mysterious individual.

Team Members

The team is lean and consists of experienced founders, including a complementary brother and sister duo that are semi-doxxed.

About the Collection

The collection is a refined synergy between renaissance fine-art aesthetics and generative artwork. In a twist, the project has adorned each base Who is Emily? NFT with a range of traits which transform the final piece into a new style. The resulting artwork combines timeless style with various artifacts, accessories, masks, hairstyles and more which can rapidly change the vibe of each piece.

Some of the artwork evokes a sinister feeling, whilst some is rather humorous. Viewing various samples from the previews available we are able to see artwork that conveys a range of feelings… Who is Emily? Some of the artwork you are seeing may be familiar – this is due to the transformative nature of the project. Some famous public domain artworks are spliced into the collection to add to it’s authenticity.
In total the artwork has over 100 original traits displayed across 7 core attributes – expect a wide range of diverse artwork.

Now onto the utility… Did you know that the team are using Arweave to store the NFTs metadata? – The team have already paid up fees so that each Emily will be stored in excess of 200 years – creating a decentralized back-up that will be stored long into the future!

Deflationary Mechanics

The team have created an effective system that works to keep the Who is Emily NFT collection deflationary. The way in which this will be accomplished is by using a portion of secondary royalties (which may I mention is a highly reasonable 5% fee) to buy back Who is Emily NFTs listed on secondary markets. NFTs that have been bought back are going straight in the bin and are sent to a burner wallet. This will lower the supply of NFTs which will raise the scarcity of the collection. The team have mentioned that for now they plan to buy back and burn NFTs for as long as the project will enable them to – if the projects momentum keeps on and regular sales are made then the supply will continue to be bought up and burnt with the generated royalties. In effect this would mean that most of the NFTs or potentially all listed NFTs will be bought up and burnt if the project has a high enough demand, drastically cutting the supply.

Staking aka Framing

Who is Emily NFT holders will eventually have the option to Stake their NFT, or Frame the NFT – as it is aptly named.

Holders have the opportunity to lock up their NFT, in exchange an opulent frame is added to the border of the NFT. The longer that your NFT is framed, the better the additional benefits (to be announced), this is also indicated by the frame which becomes increasingly decadent at each stage.

The upcoming project will reportedly have its own Framing marketplace that is used for the Framing feature – to access this marketplace holders are awarded an exclusive Syndicate membership-pass by the founders.
One of the early features of the upcoming Framing marketplace is the ability to display any NFT from your wallet in the Who is Emily Genesis Gallery (so long as the Who is Emily? NFT remains Framed) – allowing holders to personally curate the experience with any artwork they desire.


Your Emily serves as your key to the upcoming DAO. Who is Emily NFT holders will each have a vote on the future of the project – including some strategic and financial decisions. After the initial mint, 25% of the sales revenue will be immediately sent to the DAOs Treasury.

Fund Distribution & Royalties

The team have been kind enough to provide us with a schedule of how the upcoming initial sales revenue will be spent and which portion is dedicated to each activity.

25% to the DAO, 25% to R&D Initiatives, 25% to Growth (think marketing) 25% to Incubation.

Royalties are set at a fair and transparent 5%. Of this 5%, 2% goes back to the DAO, 1% is used to buy back NFTs for burning and the final 2% is used to pay the team. 5% is a very modest number, fair for the team and fair for the holders – it’s not a cash grabby 10%.

Anything else?

In addition to the previously mentioned benefits, the team have touched on the idea of a community gallery, both in the real world and Metaverse. This will serve as a place for Who is Emily? artwork to be showcased.
The team also have some upcoming utility planned and holders of this Genesis Who is Emily NFT will get first access to new releases and rewards within the ecosystem.
Later a contest will be launched for project founders within the NFT space, allowing one winner to be selected and incubated by the multidisciplinary studio behind Who is Emily?.

Road Map

The road map summarises all of the key points effectively. Who is Emily? is primarily an art project. However, the roll-out of the projects few utilities will happen in the following stages.

Building the Foundation

Following the reveal, a community Syndicate will be established and the DAO treasury will be funded with 25% of the initial sales revenue. 

Framing & Burn

V1 of the Framing Marketplace is released to the public. Emily holders are able to curate the Genesis/Public Gallery experience by exhibiting their favorite NFT’s.

NFT Contest & Project Incubation

Leveraging our existing infrastructure to help projects experiment and create new solutions. Emily will launch her first contest for all project founders in the NFT space. One winner will be selected to be incubated by our multidisciplinary studio. 

The Syndicates HQ & Decentralised Gallery House

Building necessary infrastructure that will not only help Emily holders to exhibit and auction their works but help improve the whole traditional art/auction industry that is now riddled with countless inefficiencies.

Collaborate & Innovate

We aspire to build innovative solutions to ensure the autonomous functioning of our DAO. Improving Syndicates governance protocol, codifying our burn mechanics, and securing treasuries long-term prosperity.

The End Game

Building an ecosystem of related business activities that complement each other and bring value back to the Syndicate. 

DAO’s treasury, market royalties, collection & ecosystem revenue streams should give enough fuel to the syndicate to not only exist but to keep on thriving.


  • Twitter – 1.9k followers | Joined November 2021 – Small Twitter account. Regular tweets are made, regular collabs. Tweets get average engagement – some are a lot better.
  • Discord – 2.8k Members | 84 Online – Little verification on entry. Simple click to enter and rule acceptance. Bots sit below regular users. Server chat is very slow and conversation is limited.
  • Instagram – 1.3k Followers | 9 posts – A few artwork sneak peeks. Engagement low, with a couple of posts with great engagement.

Smart Contract

NFT Approved has checked the test contract on the Rinkeby test-net, as well as the projects founding wallet, which was declared to us. Everything seems clear.

Price & Mint Date

Price & Mint Date The project has a different price structure than most NFT collections. Genesis Drop of 100 to those specially whitelisted for 0.075 ETH Presale of 999 NFTs & Public Sale will inherit a fluid pricing model influenced by the floor price. More details are to come after the first Genesis mint! The minting date is to be announced soon.


The artwork we are seeing from this project is great. It’s a unique concept and the final NFTs look great. You could easily picture one of the final artworks hanging on your wall – it would be a great conversation starter. The upcoming utility for the project is limited – as are most art projects, but the few ideas like Framing (Staking) and the mechanics behind it are merit worthy. The deflationary supply mechanic sounds like a great idea to drive some scarcity into the collection.
The only fault I can pick with the project is that the Twitter accounts and Discords are on the small side. This is a good project – it just needs some more exposure.

Overall, the project has excellent artwork, some great ideas that we haven’t seen explored yet in a collection like this and very friendly founders – in order to complete this report I needed to ask additional questions and NFTRAUMA was extremely polite and answered every question clearly. All the best to the project! Who is Emily? has the potential to sell out and become a hit project. My advice would be to sit back, perhaps get whitelisted, watch how the momentum builds and then mint.

As always, please do your own research. This report does not constitute financial advice.